Hi, I’m Zi Ying Nice to meet you!

What I do

UI/UX designer with 8 years’ experience in graphic design, visual communication, and advertising. Applies transferable design expertise to create user-centred digital experiences, collaborating with teams to deliver solutions that merge creativity with usability and business impact.

My background

A senior designer in advertising and graphic communication, responsible for conceptualising campaigns, shaping visual identities, and producing assets across print and digital platforms. My work require close collaboration with various departments, balancing creative direction with business objectives, and managing multiple projects under tight deadlines. This experience built adaptability, problem-solving skills, and the ability to deliver design solutions in fast-paced environments.

Experience

(2025) Senior Creative at Moove Media

(2023 - 2025) Creative Designer at Brotzeit Singapore

(2021 – 2023) Graphic Designer at Skechers Singapore

(2018 – 2019) Creative at Curatedition Pte Ltd

(2015 – 2018) Graphic Designer at WE! Interactive

Skills